Joni Girardi, CEO, DataSelf

“I love Ted’s style. He has explained our benefits precisely with his punchy phrases. We’ve used them over and over, in sales meetings, press releases, and marketing collatoral.”

James E. Powell, Editorial Director, TDWI

“Ted has his finger on the pulse of BI practitioners. Ted focuses on the real-world best practices and trends in the business intelligence domain, and is able to clearly communicate not only the trends he finds but the implications and impacts to data warehousing professionals. He has a wide range of expertise, with knowledge of traditional practices and concerns (ETL, data integration, data quality) as well as new solutions, technologies, and strategies (real-time BI, SOA, Software-as-a-Service). I’ve relied on Ted to keep readers of TDWI’s BI This Week newsletter ahead of the curve and help them understand the impact of new BI/DW initiatives and practices.”

Elissa Fink, VP of Marketing, Tableau Software

“Good business writing is hard. You want it engaging, personal, tightly written and memorable. But most of the times, it’s long, boring, and filled with corporate-speak. Not so with Ted. He brings life to business writing. You read his stuff and you find he’s told the whole story memorably, economically and personally. He can take your ideas, interpret and crystallize them, and then can capture the essence in simple, eloquent stories. Plus, he’s a pleasure to work with. Ted’s writing is some of the best I’ve read.